Podcasting is the latest in online audio technology that allows MP3-enabled web-users to publish and listen to broadcasts via the Internet.
Jean Barker, Mweb Home Entertainment Editor says that partnering with South Africa's best-selling solo English rock artist will do a lot to catapult this new virtual practice into mainstream online consumer behaviour locally: "Podcasting creates a digital soap box for anyone who has anything to say as it allows anyone with Internet access, a microphone and audio editing equipment to become a digital DJ by creating a radio show for surfers to download and listen to at will.
"The name is a bit misleading as you don't need an iPod to listen to a podcast. In fact, you can play it on any media player that supports MP3s such as Windows Media Player on your PC. Or you can transfer it onto your iPod and play it wherever you like. The iPod just makes the podcast mobile."
Internet users should point their browsers to http://www.mweb.co.za/hubs/entertainment/ for more information on podcasting and the latest podcasting downloads.
