SA's first two-digit .mobi domain name
24.com announced yesterday, Wednesday, 5 August 2009, that it has successfully secured the 24.mobi mobile domain name, believed to make it the first South African company and first publisher worldwide to be awarded a .mobi domain name with only two alphanumeric characters.
dotMobi began allocating .mobi domain names with one and two alphanumeric characters earlier this year and is one of the very few registries that have made one and two character names available.
“South Africa is one of the leading countries in adopting the .mobi domain. That's why it's exciting to see South Africa's 24.com becoming the first news portal in the world to advertise its mobile site with a two-digit .mobi domain. Like its PC sister, it is bound to be a major destination for all South Africans to get relevant news and lifestyle information from,” said Trey Harvin, CEO of dotMobi, the company behind the .mobi domain that helps consumers find content that works on mobile phones, regardless of operator or handset.
“We are pleased to have been able to secure the domain,” said JP Farinha, CEO of 24.com. “It extends our leadership position from the PC to the mobile Internet, and allows us to present a clear mobile brand to our audience. We are constantly looking at ways to improve the mobile Internet experience for our customers and the .mobi domain is a great way to do that.” 24.mobi replaces m24.com as the home of the company's mobile products and services.
