Call to enter second Sony Ericsson Content Awards

Until 30 November 2008, developers may enter their submissions via the Sony Ericsson Content Awards website (www.sonyericsson.com/contentawards). This year Sony Ericsson has broadened the award categories to inspire greater innovation from developers around the world. Finalists will be selected in December and the 2008 winners will be announced in an official online ceremony on 5 February 2009.

Sony Ericsson's annual Content Awards underscores its global developer support programme and web portal Sony Ericsson Developer World (www.sonyericsson.com/developer), which enables developers to achieve business success by providing the documentation, tools, training, technical and go-to-market support during the entire development process.

Seven categories

Judged by a panel of industry experts who will evaluate the nominees based on ease of use, entertainment factor, innovation, look and feel, uniqueness, creativity and audio performance, the 2008 Sony Ericsson Content Awards will celebrate achievements in seven categories:

• Being Productive: when you're on the move, it's important to be able to take your office with you. Transcending traditional smartphone functions, today's users require email, web, document editing or anything that will make working while on-the-go easier.

• Going Green: everyone is doing their part to help the environment. Whether keeping track of carbon footprints, sourcing that new must-have green product or saving power, today's mobile phones can play an integral role in helping our planet.

• In-Car applications: being on-the-go also means being responsible when behind the wheel of a car. Today's developers are creating content and services that enhance the in-car user experience as well as safety benefits.

• Mobile Entertainment: today's consumers use their mobile phones to experience the latest in digital entertainment - whenever and wherever they want it. From imaging and video, to music and gaming, the web and beyond - some of the most captivating entertainment experiences are being experienced on Sony Ericsson mobile phones.

• Lifestyle experiences: today's demanding and dynamic lifestyles require phones that are fast and smart enough to keep up with consumers. From managing schedules, to commerce and social connections - people need the right content to never miss a single opportunity that life has to offer.

• Themes & Graphics: before millions of users can truly unleash the power of their mobile phones, they must first be inspired by the intuitive and innovative designs that allow them to personalise their experience. By harnessing the power of themes and graphics, developers can make it incredibly easy and entertaining for consumers to get the most out of their mobile phones.

• XPERIA X1 Panels: Sony Ericsson is challenging developers and content creators to develop XPERIA panels for its eagerly anticipated Sony Ericsson X1 phone using new tools from Sony Ericsson Developer World. Featuring a dynamic touch screen, the X1 phone displays nine XPERIA Panels simultaneously and they expand to show a group of short-cuts, whole applications, web services or whatever your imagination comes up with.

Winners

Winners of the 2008 Sony Ericsson Content Awards will be brought to Lund, Sweden, for an exclusive behind-the-scenes two-day mobile content workshop where they will have the opportunity to network and share resources with their peers and executives from Sony Ericsson.

Developers can learn more about the 2008 Sony Ericsson Content Awards and submit their entries by visiting www.sonyericsson.com/contentawards. Throughout the year, this dedicated awards website will be updated with profiles of the finalists and judges, and visitors can read additional information, including content creator bios, partner success stories and blogs posted by the team behind Sony Ericsson Developer World.

In 2007, RealNetworks, BitCycle, Opera, Gracenote, Metronize/Clavitones and Vringo won awards.