Bulk SMS can boost festive season marketing

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Customers have access to their mobile phones 24/7; they are almost never more than an arm's reach away and 90% of text messages are read within three minutes.

SMS tends to be a more versatile communication tool than email, giving clients the ability to reach each customer instantly, alerting them of one's Christmas special offers and promotions, which will drive large groups of traffic, within minutes, to perform an action, whether that action is making a reservation, or visiting a website.

One can also engage with customers by asking for feedback. Not only will this enhance their experience of one's product/service, but it may also provide a valuable insight on how to develop and improve services.

For more information, go to www.sendmode.co.za.