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Studio Republic produces AV for popular Castle Lager BraaiNation App
Castle Lager SA celebrated National Braai Day with the launch of its very tongue-in-cheek BraaiNation App. Studio Republic was briefed by Retroviral, to produce the AV, a hilarious spoof of the original iPhone release. Featuring Jason Goliath, the AV was an instant hit, with over 80,000 views on YouTube.
In the AV, Jason Goliath claims that the app effectively transforms Apple or "Mandroid" smartphones into "BraaiPhones". The AV was shot at Studio Republic's facilities in Paulshof. It was then seeded online to various influencers to help create awareness about the BraaiNation App ahead of summer.
"It's always great to work on projects like these that get many South African's engaging with the content and product. The production process is also made a lot easier when dealing with clients who have a very clear, creative end goal," said Darren Kerr, executive producer at Studio Republic. The BraaiNation App, developed by Gloo Digital Design, will definitely be popping up at many braais this summer.
Studio Republic specialises in production, post production and animation and is based in Paulshof. It has in-house technical and production crews and facilities that include full HD edit suites, a state of the art recording sound booth and studio facilities. Follow Studio Republic on Twitter @_StudioRepublic or on Facebook.
Watch the Castle Lager BraaiNation App AV here:
