Marketing milestone for radio station

BMW “SJW Motors” and Ligwalagwala FM will also be hosting an outside broadcast on Saturday, 24 May 2008, where the successful candidates will be given their BMW 1 series.

“After Ligwalagwala FM re-branded and repositioned itself as a afro-urban radio station targeting LSM 5-7, we felt our target market resonate well with the station says,” explains Mash Malibe, marketing and communications manager at SJW Motors

“As a PBS radio station, in terms of trade marketing, this is a milestone for the station to prove the financial muscle of the station listeners that has been over-looked by premium advertisers,” says Mfundo Ntsibande, marketing manager, Ligwalagwala FM.