BMW “SJW Motors” and Ligwalagwala FM will also be hosting an outside broadcast on Saturday, 24 May 2008, where the successful candidates will be given their BMW 1 series.
“After Ligwalagwala FM re-branded and repositioned itself as a afro-urban radio station targeting LSM 5-7, we felt our target market resonate well with the station says,” explains Mash Malibe, marketing and communications manager at SJW Motors
“As a PBS radio station, in terms of trade marketing, this is a milestone for the station to prove the financial muscle of the station listeners that has been over-looked by premium advertisers,” says Mfundo Ntsibande, marketing manager, Ligwalagwala FM.
