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Telkom gets Closer to consumers

Issued by Provantage

23 Jul 2010

Provantage Out of Home Media recently ran a Mall Activation to create awareness for Telkom's Closer packages and encourage consumers to go to Telkom Direct stores.

The Mall Stand represented a soccer field to harness the "gees" of the Fifa World Cup creating an atmosphere that was entertaining and fun. Consumers were also attracted by other mechanics on the stand such as the 'Win your Share of R30 million in Prizes' Competition. The activation successfully encouraged consumers to upgrade their Telkom packages and register their Telkom lines.

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.