MWeb makes an impact with Primedia Outdoor

The message, concise, effective and larger than life on these massive billboards says: "Joburg to Cape Town in 0.2 seconds. MWeb Business. Achieve the Extraordinary".
 
Targeting corporate decision makers, the strategic positioning of Primedia Outdoor's rigiflex Airport Spectaculars aligns effectively with MWeb Business' communication strategy. "The simple uncluttered message, delivered in a clear and legible font is ideal for the outdoor medium and maximises exposure to the target audience," comments Pete Piccione, Managing Director, Primedia Outdoor.