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More than just washroom advertising
A decade down the line, The Letter Corporation (TLC) now offers targeted indoor advertising in more than 26 malls, compared to its initial washroom holding in just 10 shopping centres. It will soon be adding more malls to its ever-increasing stable, as a direct result of advertiser demand and their need to speak to a captive audience.
“Advertisers are demanding more of the same and TLC constantly examines new opportunities to increase our presence in South African malls,” says Andrew Kramer, TLC's MD. “Many of our clients are renewing contracts and as several have ‘locked us in' for indeterminate periods, we constantly have to purchase additional space for new clients that react to the efficacy of the washroom advertising medium,” he confirms.
As a Primedia Unlimited subsidiary and indoor washroom advertising specialist, TLC currently displays client advertising in Sandton, Menlyn, Eastgate, Tyger Valley and the Pavillion among others. Clients include Cell C, Samsung, Telkom, Sony Playstation, Nurofen, Gaviscon, Geely and Ster Kinekor, to name but a few.
Apart from the shopping mall environment, TLC also offers targeted campaigning in Medicross and Netcare Clinics, gyms, airports, cinemas, sports clubs, student campuses, Nightlife venues and baby change rooms. In addition, TLC also offers advertising opportunities in the fitting rooms of Jet stores across the country.
“No matter the market, we have a direct platform to reach them by maximising the element of surprise. TLC brings brands closer to consumers through communication that captivates and entertains,” Kramer concludes.
