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#MarketingFridays: The state of influencer marketing
In this video, Nyiko Chauke of Marketing Fridays interviews Regaugetswe Thwala, an account manager at influencer specialist agency The Salt.
Thwala says that currently with regards to the state of influencer marketing, there is still a lot of education that still needs to happen.
But generally we are getting there and it's quite interesting and really great to see how many brands are actually hopping onto this. Because before when you spoke about influencer marketing people would be, 'What is that?' And a lot of brands and clients don't really want to grow into that space but now because it's happening so often, when you say influencer marketing, people want to know and say, 'Tell me more'.And that is exactly what she did. Check out the video below.
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