Loeries Special Section

#Loeries2020: Day four winners

The Awards announced on day four of Loeries Creative Week 2020, Thursday, 19 November, included Design, Design Crafts, PR and Media Communication, Live Communication and the Marketing Leadership Award.
Communication is tangible and intangible and spreads like wildfire through word of mouth when executed exceptionally well. It evokes powerful emotions whether it’s done through media, live or designed on furniture or fabric.

Loeries Creative Week salutes and recognises those who do a tremendous job of telling great, thought-provoking stories.

And the Marketing Leadership and Innovation Award recognises a selfless individual who puts quality and people before all else – the Loeries salutes you.

Design

  • For Brand Identity & Collateral Design - Logos, a Gold Loerie goes to Proof and King James Group for Proof
  • For Brand Identity & Collateral Design - Identity Programmes, a Gold Loerie goes to Nahana Communications Group and FCB Joburg for Nahana
  • For Graphic Design - General Design, a Gold Loerie goes to Pride of Africa and Joe Public Shift for Pride of Africa
  • For Design Mixed-Media Campaign, a Gold Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition
  • For Design Mixed-Media Campaign, a Gold Loerie goes to Babyshop and FP7 McCann Dubai for Parenthood: Rephrased

Design Crafts

  • For Design Crafts - Writing for Design, a Craft Gold goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition
  • For Design Crafts - Typography, a Craft Gold goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity

PR and Media Communication

  • A Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky

Live Communication

  • For Live Events, a Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales

Marketing Leadership and Innovation Award

  • And the Marketing Leadership and Innovation Award for 2020 went to Chantal Sombonos-Van Tonder, MD and chief marketer at Chicken Licken



Here's a list of all the winners from today:

Brand Identity & Collateral Design - Identity Programmes
Bronze Loerie goes to Brand Council and Switch Brand SA for Brand Council: Identity Programme
Silver Loerie goes to Motley Crew CrossFit and DUKE for Motley Crew brand identity
Gold Loerie goes to Nahana Communications Group and FCB Joburg for Nahana
Brand Identity & Collateral Design - Logos
Gold Loerie goes to PROOF and King James Group for PROOF
Graphic Design - Posters & Environmental Graphics
Campaign Bronze goes to Loto Libanais and Impact BBDO for Dream Number Campaign
Silver Loerie goes to Al Saiyid Gun Society and Impact BBDO for Objects Not People
Graphic Design - General Design
Bronze Loerie goes to Yes 4 Youth and M&C Saatchi Abel for The CV Suit Collection - Shirt
Campaign Bronze goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for Aftertaste Campaign
Gold Loerie goes to Pride of Africa and Joe Public Shift for Pride of Africa
Graphic Design - Package Design
Bronze Loerie goes to First Base Pizza and Canvas for Kiss
Bronze Loerie goes to ThreeDots and Xfacta for ThreeDots
Silver Loerie goes to Castle Lite and Rocketfuel for The Coldlock Pack
Graphic Design - Creative Use of Paper
Silver Loerie goes to I Love Coffee and Saatchi & Saatchi for Signing Cups
Design - Motion Graphic Design
Bronze Loerie goes to Nissan Middle East and TBWA\RAAD for miNIMal
Silver Loerie goes to Beatnik and Old Friends Young Talent for Beatnik logo sequence
Silver Loerie goes to Mnet and Wicked Pixels for Channel O Rebrand
Design - Design for Digital
Bronze Loerie goes to Chicken Licken and Joe Public for The Hungry Poet
Bronze Loerie goes to WH Smith and FP7McCann, Dubai for PopUp Books
Bronze Loerie goes to Rand Merchant Bank and Promise and Fell&Co. for A Story of Courage
Bronze Loerie goes to MakeReign and MakeReign for Introducing MakeReign on the global stage
Silver Loerie goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap
Silver Loerie goes to Pineapple insurance and MakeReign for Insurance with a snap
Design - Architecture
Bronze Loerie goes to Rosemary Hill and ANVL Works for Greenhouse Cafe
Design - Interior Design & Temporary Structures
Bronze Loerie goes to Nando's and Studio Leelynch for Rosettenville, the original home of Nando’s revisioned
Design - Fabric Design
Bronze Loerie goes to Lulasclan for African Kingdom Textile Design
Campaign Silver goes to Molo Mhlaba Schools and MAL for the MoloMaakMal Campaign
Design - General Product Design
Bronze Loerie goes to Nando's and Studio Leelynch for Design for the New Normal
Silver Loerie goes to Castle Lite and Rocketfuel for The Crate Converter
Design Mixed-MediCampaign
Bronze Loerie goes to Redemption Rum and Jane Says Design for African Gold Campaign
Bronze Loerie goes to Hype Magazine & Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE
Gold Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition
Gold Loerie goes to Babyshop and FP7 McCann Dubai for Parenthood: Rephrased
Design Crafts - Photography
A Craft Certificate goes to Vodacom and Openfield Marketing Johannesburg for Once Upon an African Future
Design Crafts - Illustration
A Craft Certificate goes to 3 Taverns and Muti for 3 Taverns Lables
Design Crafts - Typography
Campaign Craft Certificate goes to Loto Libanais and Impact BBDO for the Dream Number Campaign
Craft Gold goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity
Design Crafts - Writing for Design
Craft Gold goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition
PR and Media Communication
Bronze Loerie goes to An Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition
Bronze Loerie goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity
Bronze Loerie goes to LADA and TBWA\RAAD for Thank you Russia
Bronze Loerie goes to Gillette South Africa and Grey Advertising / WPP Team Liquid for Nozizwe
Silver Loerie goes to POWA and Black River FC for RSA
Silver Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance
Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky.
Live Events
Silver Loerie goes to LOSEV and Rafineri Reklamcilik for DEAR BROTHER
Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales
Live Activations
Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky.
Silver Loerie goes to Diageo for Guinness Goal Challenge
Live Events - Sponsorship
Bronze Loerie goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for The Official MTN Bozza of the Springboks
Live Crafts
Campaign Craft Certificate goes to POWA and Black River FC for RSA - POWA

Congratulations to all the winners!

via GIPHY


In case you missed it:
#Loeries2020: Day one winners

The Awards announced on day one of Loeries Creative Week 2020, Monday, 16 November, included Out of Home, Out of Home Crafts, Print Communication, Print Crafts, Shared Value, Effective Creativity and Service Design...

By Jessica Tennant 16 Nov 2020


#Loeries2020: Day two winners

The Awards announced on day two of Loeries Creative Week 2020, Tuesday, 17 November, included Digital Communication, Digital Crafts, Integrated Campaign, Media Innovation and Young Creatives...

By Jessica Tennant 17 Nov 2020


#Loeries2020: Day three winners

The Awards announced on day three of Loeries Creative Week 2020, Wednesday, 18 November, included Radio & Audio, Radio Crafts and Student Awards in partnership with Facebook...

By Evan-Lee Courie 18 Nov 2020


Keep an eye on our Loeries special section for our coverage over the course of the week and for all the winners announced over the next few days.

For more:

About Jessica Tennant

Jess is Senior Editor: Marketing & Media at Bizcommunity.com. She is also a contributing writer. moc.ytinummoczib@acissej
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