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Trends and strategies the focus at TourismBiz Conference

1 Aug 2012

This year's TourismBiz Conference will be held at the Cape Sun Hotel in Cape Town on 2 August 2012. The conference will focus on key areas such as current trends and strategies for growth in the tourism industry, customer relationship management, online customers and is introducing a special inbound buyer's forum, discussing travellers' current needs.

The tourism industry has experienced a turbulent couple of months. To ensure economic growth and sustainability, tourism businesses need to build successful partnerships within the industry to make packages more appealing to visitors. Special focus will be given to the local market and the available tools to capture this market.

Speakers include Nombulelo Mkefa (Cape Town Tourism), Jonathan Jacobs (Cape Chamber of Commerce and Industry), Olga Williams (O! Marketing), Jess Green (Ubuntu Deal), Inri McManus (River Song Guest House), Russell Rathbone (Raslamere), Louise de Waal (Uluntu Africa) and Jonathan Weltman (TSG Travel).

The conference will end with a lunch time keynote address by the internationally renowned Dr. Nikolaus Eberl, author of BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel, The Hero's Journey: Building a Nation of World Champions. Dr. Eberl will look at how integrated cultural tourism campaigns can convert virtual tourists to incoming arrivals.