G Adventures diversifies portfolio with acquisition of boutique cruise line

BobiMpower via Wikimedia Commons - MV Minerva cruise ship of Swan Hellenic

The acquisition extends to G Adventures purchasing the Swan Hellenic brand and associated intellectual property, with scheduled itineraries slated to commence in 2018. More details about the 2018 Swan Hellenic programme will be communicated in due course.

John Warner, vice president of global sales, G Adventures, says the company is determined the legacy of this great UK brand will live on.

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved."