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Qatar Airways' new safety video a hit
Setting a record for airline safety videos, Qatar Airlines' new video featuring FC Barcelona players Messi, Suarez, Neymar, Pique, Rakitic and Mascherano, generated nearly 40 million views since its debut in December. Their new brand campaign, Going Places Together, also reached 31 million views over the same time period inspiring millions with its message of travel as a transformative experience.
Behind the scenes at the filming of Qatar Airways' new safety video - Flickr
In a step-change from the airline's traditional in-flight safety content, Qatar Airways communicated the airline's essential safety information in scenes which depicted Suarez taking to the pitch in a life vest, while Pique causes a stir with waiting fans. This safety video will be shown to all passengers on board every Qatar Airways flight, reaching tens of millions of people in addition to the community of fans online.
Qatar Airways group chief executive, His Excellency Akbar Al Baker said: "We saw an opportunity to bring some of our signature creativity to something that had become just another part of the onboard experience. Safety is of course at the heart of our operations as a global airline and I am delighted that our successful partnership with FC Barcelona has been so warmly received in this way by our passengers and the online viewing public."
Total viewing time of the safety video as posted to YouTube equates to a remarkable 39 years and 94 days since its launch.
Salam Al Shawa, Qatar Airways senior vice president of Marketing and Corporate Communications added: "Our approach to the video was the same as our approach to our new brand campaign, Going Places Together - we want to take something that has become ordinary and give it a new twist, something that will inspire a fresh look and a new experience. I believe that is why we have seen such an incredible engagement with both social media campaigns."
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