West Coast Way contributes to increased tourism numbers

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The goal was to increase the amount of quality visitors to the area and thereby improve economic growth for the stakeholders and communities. A little over a year later and stakeholders report a marked increase in visitors and interest in the targeted areas.

According to Thys and Amalia van Niekerk, owners of the Thali Thali Game Lodge, they have definitely seen an increase in visibility for their business on social media and through the press, and since they started working with West Coast Way have seen a noticeable increase in enquiries and visitor numbers.

Online presence

Dianne le Roux from Darling Tourism says that at a time when many markets are seeing a loss of traffic through their offices, Darling is seeing an increase in visitor numbers and enquiries. Le Roux attributes this to West Coast Way and says that they are driving tourists to explore the West Coast a little further.

CEO of the !Khwa ttu San Culture and Education Centre, Michael Daiber, says that in the course of a year West Coast Way has increased not only !Khwa ttu's, but also the West Coasts online presence significantly, both in Google and social networks.

West Coast Way was founded by destination marketing specialist Carmen Lerm, owner and CEO of FusionDesign, who has also championed the marketing of tourist attractions such as City Sightseeing Cape Town, City Sightseeing Johannesburg, Hylton Ross and the Groot Constantia wine estate.