Imagine's first travel concession launched earlier this month at Stuttafords Sandton, followed shortly thereafter by Stuttafords Canal Walk, with plans to roll out holiday and cruise concessions across the luxury retail giant's stores nationally.
The concept of travel concession stores has been extremely popular in the United Kingdom, explains Imagine CEO Robin Deller. "By launching this successful concept in South Africa, Imagine will be introducing its successful formula of unbeatable travel deals, exclusive product and quick turnaround in a chic, elegant environment in which shoppers are already comfortable.
"Furthermore, the elegant, aspirational shopping experience offered by Stuttafords to discerning customers seeking exclusive, quality ranges, perfectly matches that offered by Imagine. We share similar values of quality, class and vision."
With its roots based in the UK and an appetite for innovation that saw it launch a pioneering holiday packaging website earlier in the year, Imagine already runs a successful call centre business in Cape Town and is well positioned to bring this revolutionary travel concession concept to Stuttafords, the pioneer of South Africa's shop-in-shop concept.
Shoppers visiting Imagine's in-store travel concessions can expect a modern, relaxing environment with a wide range of holiday and cruise options and engaging, knowledgeable travel experts helping to guide their holiday decisions.
