Creating a new Worldspace

Judith Pryor, senior vice president of Corporate Affairs, Worldspace, says: "With the introduction of its new tagline, 'Turn on Your World,' we are introducing a new brand identity and corporate logo that better convey what Worldspace stands for: a company that delivers the most diverse, commercial-free content and high-quality audio programming, virtually anywhere and anytime within our vast coverage areas.

"This rebrand is an important milestone for Worldspace as we extend our reach and solidify our position as an international consumer satellite radio service provider."