Primedia Broadcasting strengthens leadership team with two strategic appointments

Kagiso Msimango

Lucy Diole

Anthony Popper

Kagiso has extensive experience in media and marketing. She moves to Primedia Broadcasting from the Primedia Group where she headed up marketing across all of Primedia’s diverse media assets. Prior to that she was with Kagiso Broadcasting for eight years where she occupied various roles, the last being Head of Innovation and Head of Marketing. She served as deputy chair at the Radio Advertising Bureau (RAB) for four years and honed her brand strategy skills at Yellowwood Brand Architects.

In addition to her radio and marketing work, Kagiso has a large and loyal following due to her Goddess Academy, a personal development organisation that empowers and develops women. She has published two bestselling books, The Goddess Bootcamp and The Goddess Mojo Bootcamp, and featured on TV as host of Mokapelo on SABC1.

“Kagiso has both the experience and the creativity to lead Primedia Broadcasting’s new marketing strategy, which has not been a focus for the business for many years,” explained CEO, Omar Essack. “She’s already made a positive impact on a number of key brand decisions and we look forward to invigorating Primedia Broadcasting’s presence in the trade and consumer space, through her work.”

New CFO: Lucy Diole

Lucy Diole will take over as CFO from Michelle Sampson who is moving on to a new opportunity after more than a decade with Primedia Broadcasting.

An SAICA accredited Chartered Accountant, Lucy has more than ten years post articles experience. She has served as CFO in her previous company, and has experience across the spectrum of financial management, audit and regulatory reporting .

“As we strive to grow profits in a difficult economic climate and with complex social responsibilities as business leaders, the role of CFO is more critical than ever,” said Essack.

“Lucy has proved to have all of the necessary skills and experience to handle the multiple challenges and responsibilities that will be placed on her.”

Lucy will work with Michelle until Michelle’s departure in August to ensure a smooth handover of this weighty portfolio.

“I am extremely excited to join Primedia Broadcasting team and I am proud to be associated with the brands, said Lucy.”

Agency sales manager: Anthony Popper

Anthony Popper has been appointed Agency Sales Manager in Johannesburg. Not new to Primedia Broadcasting, Anthony has been heading up the Direct Sales Team for the past eight years and will continue to oversee that department until his successor is appointed.