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Samsung Galaxy S7 Hits SA market with a bang
Samsung South Africa tasked 947 and KFM with creating a digitally lead OmniChannel campaign that built hype and demand ahead of the Samsung Galaxy S7 and S7 Edge launch, with the aim of delivering pre-orders and social amplification.
The stations used a combination of their personalities, traditional radio and a never-been-done before competition mechanic which used 360 degree videos on social media, to create talkability and drive pre-orders for the phone. The results for Samsung were impressive: 5.2 million Twitter impressions, 1.8 million Facebook impressions, over 68 000 video views and more than 150 000 SMS entries.
Primedia Broadcasting is the home to premium radio stations in Gauteng and the Western Cape and specialises in omnichannel converged solutions that deliver results.
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