What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
GALA releases international advertising law book
The Global Advertising Lawyers Alliance (GALA) has released a book that provides an overview of the laws governing advertising and marketing in 56 countries, from Argentina to Zimbabwe.
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The book, Advertising Law: A Global Legal Perspective, is in two volumes and more than 800 pages long.
"We are thrilled to publish the definitive guide to advertising law around the world," said Jeffrey A. Greenbaum, managing partner of Frankfurt Kurnit Klein & Selz in New York and GALA's chairman. "We hope that this book becomes an invaluable resource to marketers as they market to consumers globally."
Key issues
Organised by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
"There are two huge legal challenges when advising clients on global advertising campaigns - the wide range of applicable law and the marked lack of international harmonisation," said Brinsley Dresden, partner of Lewis Silkin LLP in London and GALA's global treasurer and secretary. "This book will help brands, agencies, and their legal advisors to navigate the challenges."
