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Radisson Hotel Group announces new commercial strategy for SA

The Radisson Hotel Group has announced its new commercial strategy for South Africa. The commercial strategy is set to drive market share and maximise revenues across its hotel portfolio in the key cities of Cape Town and Johannesburg.

The group currently operates 11 hotels and 2,200+ rooms across the country.

"2019 will be a critical year for our growth in South Africa as we adjust our strategy to meet market demands. South Africa continues to be one of our key markets in the African continent and our new commercial strategy has been developed to ensure we are optimising our resources while driving our commercial efforts towards gaining market share," said Caroline Thissen, senior area director of sales and revenue optimisation, Middle East and Africa, Radisson Hotel Group.

The sales team has also been restructured to provide the necessary expertise to deliver on the group’s commitment to the continued evolution of strategy.

"Our new sales structure was conceptualised to better meet the needs of our stakeholders. We are confident that the team, comprising of experts in their respective sales segments will increase productivity and provide clients with a streamlined and efficient approach as well as deliver long-term value to our hotel owners."

The sales team of 13, have a collective experience of 121 years. Majority of the team members are South African, with vast insight in not only the industry, but importantly the country and its key feeder markets as well. The team comprises of top experts for each of the following segments: MICE, leisure and airline crews, TMC, corporate and government.

"The creation of dedicated teams to focus on each sales segment allows for a more focused approach, streamlined contact and cumulative knowledge. As a group, we’re always seeking ways to increase efficiency and answer the requirements of each of our stakeholders," concluded Thissen.
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