DSM launches Regu-Fade at InCosmetics

The company also revealed its corporate identity as the Life Sciences and Materials Sciences Company.

Regu-Fade skin brightener

According to DSM, skin brightening is one of the fastest growing segments in the industry. In Asia and Africa skin brighteners are widely used to make skin fairer. In Western countries, consumers want to diminish age spots, reduce excessive pigmentation and achieve an even skin tone. As a consequence, these markets are looking for increasingly efficient skin brighteners. At the same time, these actives must be safe for cosmetic use.

Regu-Fade aims to brighten skin tone using pure, nature-identical resveratrol. Resveratrol is a known potent antioxidant found in red grapes and associated with various health benefits. Regu-Fade down regulates key steps of melanin biosynthesis in vitro, resulting in noticeably brighter, younger-looking skin. The new ingredient is said to have proven its efficacy in human trials. Compared with the market benchmark, Regu-Fade has worked faster early on and reduced the production of melanin more efficiently throughout the studies. DSM scientists have been able to prove that Regu-Fade attenuates skin pigmentation via multiple mechanisms, from initial signalling, gene expression to melanin production and final melanosome transfer.

Stem cells for skin-care

At a conference during InCosmetics, Dr. Mathias Gempeler, head skin-care, updated the scientific community on "Stem cells of the skin - novel approaches to increase their performance". DSM's scientific contribution summarised the current understanding of mechanisms needed to ensure proliferation and functionality of epidermal stem cells, and proposes highly active, selected ingredients to ensure epidermal function and to create additional room for innovative formulations.

Tilamar hair-care

After completing the personal care portfolio by entering the hair-care market with Tilamar in 2010, the global rollout to all regions has progressed as planned. The Tilamar portfolio focuses on conditioning and styling polymers and on active ingredients which support actual hair-care trends and consumer needs.

Parsol sun-care

In sun-care, DSM offers a portfolio of UV-A and UV-B filters and related products like the Amphisol emulsifier as well as formulation know-how and technical support. Concepts such as the 'high protection' approach from DSM demonstrate how this can deliver new benefits to consumers such as lighter, less sticky end-products combined with high UV protection, whilst at the same time offering efficiency savings by the optimised use of filters in the end-product.

New corporate identity

"For the Personal Care Business Unit of DSM, the new branding is a great opportunity. It presents a company who has systematically transformed itself during the past decade into an icon of Life Sciences and Materials Sciences. Our new brand identity fits the world of beauty and cosmetics exceptionally well. We believe that this comprehensive renewal shows that we are strongly committed to this industry and truly understand it and our customers," says Ilona Haaijer, senior VP, Personal Care.