SA's Fire Through The Window in Almay TV campaign

Fire Through The Window's songs have been used before in local ads; twice by iPod, twice by Shox and once each by Mr Price and SL Magazine. The Almay campaign will last for a minimum of two years and will be aired on television screens internationally. The advert has already been spotted on screens in the USA, the UK and South Africa.

"This is pretty much the biggest thing that's ever happened to us," said co-vocalist Sinead Dennis. "We've had placements in local campaigns before, which has been awesome and extremely beneficial for us, but having an international ad placement is pretty crazy. It is so surreal and it feels good just to know that people over there might actually get to hear us."