New 360-degree music business launched
South African record label Ghetto Ruff and the Lalabela Group recently unveiled their plans for a new 360-degree music business, Muthaland.
Muthaland will be one of Africa's first 360-degree music businesses and will comprise a record label, a publishing company, a recording studio, an artist management agency, an events company and a merchandising business.
Gordon Williams, who has been involved in creative collaborations with some of the world's best-known musicians and producers, including Lauren Hill, Amy Winehouse, Babyface, Wycleff, Diana Ross,Quincy Jones, Santana, Jay Z, Leela James and Daimen and Stephen Marley, is clearly excited about the talent that he has found during his visits to South Africa.
Long-term ambition
Gordon Williams described his future work in South Africa as “the realisation of a long-term ambition - to play a meaningful role in the discovery and development of African musical talent and take this talent to the mainstream markets around the world.”
Muthaland's first project will be Jozi's first international released album. Jozi has made two trips to the US this year where their music has been well received.
Jozi band members Da L.E.S, Bongani Fassie and Ishmael believe there is a special chemistry that will take them to the next level.
Bongani Fassie said: “Gordon's creative input will no doubt be invaluable in the launch of our international careers.”
This will be the first of many planned projects that will come out of the Muthaland Studios, which are being established in Johannesburg.
Giving skills to young South Africans
Gordon's role in the establishment of the Muthaland brand will go far more than simply creative.
As Lance Stehr the founder of Ghetto Ruff explained: “Gordon is a multi-talented man with a wealth of experience in many aspects of the music industry. His knowledge and skills will not only be critical to the establishment of the 360-degree business, but he is also committed to the transfer of skills to young South African over the next few years.”
This aspect of the Muthaland vision is one that is very close to Gordon's heart. “I have been involved in teaching programmes in the US. This is something that I am very passionate about,” he said.
