The winners of the Discovery Sport Industry Awards 2014 were recently announced at the Sandton Convention Centre. In front of a star-studded audience of 1200 key figures and top celebrities from sport and beyond, Nedbank and adidas collected two awards each, with SARU, the Absa Cape Epic, MTN8, Ram Slam T20, Dreamfields Project and EFC Africa among the other brands and events to grace the stage in their various categories.
Nedbank secured the Best Use of Digital Communications in Sport gong for its Ke Yona Team campaign, while its Comrades Marathon work secured the Best Live Experience category.
Meanwhile, adidas made it a clean sweep across the two established sponsorship categories - walking away with the Best Sponsorship of a Sport Team or Individual and the Best Sponsorship of a Sport Event or Competition, sponsored by Twenty Six Degrees South - for its Orlando Pirates and Old Mutual Two Oceans Marathon partnerships, respectively.
The latter prize was a solid start to the evening for Playmakers Sponsorship, which also defended its Agency of the Year Award, sponsored by Gallo Images.
Just days after securing its first deal in the USA, EFC Africa rounded off a massive year for the brand, and the sport as a whole, by fighting off a mammoth shortlist to claim the coveted Sport Brand of the Year, sponsored by Tsogo Sun.
In a new category for 2014, Ram Slam's backing of its namesake's T20 Domestic Challenge earned the brand the first Best New Sponsorship, sponsored by BMW, Award.
For a full list of winners, go to www.sportindustry.co.za/awards
