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IMM gets SAQA accreditation
The Institute of Marketing Management’s Graduate School of Marketing (GSM) has been awarded full accreditation by the South African Qualifications Authority (SAQA) for all its programmes and facilitators.
These range from the GSM's undergraduate students programmes to the corporate and public training sessions offered by the GSM on various aspects of marketing.
In meeting the stringent criteria required for accreditation, the GSM was commended for quality of its "well-prepared application", in particular:
Undergraduate programmes include IMM Diplomas in Marketing, Advertising, Marketing Research, Marketing Communications, and Retail Marketing. The GSM also offers a Bachelor of Business Administration degree.
IMM diplomas and degrees are supplied in partnership with over 60 Institutions of Higher Learning, which are accredited annually to offer tuition in the courses required for the various diplomas and degrees. Study can be on a full-time, part-time or distance learning basis.
Public training programmes are available to practitioners in the marketing industry as a way of increasing their knowledge and understanding of the various marketing disciplines.
The GSM also provides customized training to corporates, based on their specific requirements. This is generally given on the corporates' premises by highly qualified specialists in the marketing field.
