What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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One Show's social influencer jury includes Al Roker, Logan Paul
The One Show has announced the jury for the Social Influencer Marketing discipline, a new discipline that recognises the partnership with an established social media influencer to enhance or promote a brand to that influencer's audience and style.
“The One Show is one of the first major awards shows to recognise social influencers in their own dedicated categories,” said Kevin Swanepoel, CEO of The One Show. “Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness.”
The jury consists of television personalities, digital media stars, talent agents and leaders in the influencer marketing space. They are:
- • Paul Cazers, digital talent agent, Creative Artists Agency
• Ben Davis, agent, WME
• Joe Gagliese, CEO and co-founder, Viral Nation
• Brendan Gahan, founder, Epic Signal
• Ashley Kaplan, head of content, Fullscreen
• Stinson Parks III, digital, social and branded content lead, Mountain Dew
• Logan Paul, social media influencer
• Sarah Penna, head of Awestruck AwesomenessTV
• Al Roker, owner / CEO, Al Roker Entertainment / Roker Media
• George Smith , director - digital brand development, Pepsi
• Jenny Tsai, CEO, Wearisma
“Kudos to The One Show and their addition of the Social Influencer Marketing Discipline,” said Gahan. “In adding the influencer marketing category The One Club continues its legacy of embracing the future of advertising and continues to be ahead of the curve. I couldn't be more excited.”
“This timely recognition of both the power of influencers and a credible new discipline is wholly in synch with the seismic changes currently sweeping through our media and the way it is consumed. In this context the unique power of influencers – compared to brands’ own channels or mainstream media – comes into its own,” added Tsai.
The Social Influencer Marketing finalists will be announced in April. Winners will be announced at The One Show during Creative Week in New York City (May 8-12). Deadline for entries is 27 January 2017. For more information, go to www.oneshow.org.
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