EXIN, Digital Marketing Institute sign partnership

DMI has developed a framework through which qualifications in digital marketing can be defined, assessed and related to each other in a way that articulates a clear progression. With these certifications, candidates will have a good basis for a career in the digital sales and marketing industry.

Bernd Taselaar, CEO of EXIN, said, “The importance of digital marketing has grown enormously in recent years, as online becomes the standard way of reaching large audiences. This has led to the recent recognition of digital marketing as one of the 40 e-competences in the e-Competence Framework. EXIN is committed to developing the competences of professionals across the entire spectrum of the ICT industry and so extending our portfolio to include certification in this area is a logical step.”

“Furthermore, EXIN welcomes the opportunity to work specifically with DMI in this area, as it has firmly established itself as the leading authority in digital marketing and this strategic partnership will enable us to offer internationally recognised certification in digital marketing to our partners.”

Ian Dodson, co-founder and director of the Digital Marketing Institute, said, “This partnership reflects the global demand for training in digital marketing and digital selling and the relevance of the Institute’s certification standards for professionals, educators and industry. EXIN’s global reputation and decades of experience in examination and professional certification makes it the ideal partner for the DMI and we are excited to be working with them to roll out our training to their extensive network.”

Michael Goeden, Director of Strategic Partners, said, “Our decision to partner with EXIN was driven by our desire to work with the very best training and examination bodies in the ICT and digital space, and those who have a strong global network of accredited partners. EXIN certainly hits the mark.”

The certification via EXIN will start in Q3 2016.