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SAARF symposium to focus on overnight ratings
To give locals some insight into how other countries have handled buying and selling TV ad space using overnight ratings, SAARF has secured an international speaker to cover this topic at its sixth SAARF Media Research Symposium, taking place 28 - 30 March 2007 at Kwa Maritane Game Lodge in the North West province.
In one of the most topical presentations of the symposium (local marketers, agencies and broadcasters have had less than a year to get to grips with overnights), Ireland’s Paul Mulligan, operations director for Radio and Television, Eire (RTE), will cover the buying and selling of daily television ratings.
Mulligan is chairman of Ireland’s TAM industry body and the Joint National Listenership Research Body’s technical committee, and has supervised Ireland’s National Population Census. He is joined at the Symposium by several other international speakers, among them Andrew Green from ZenithOptimedia in London, and Steve Garton, Synovate UK’s global head of media.
Rounding off the symposium’s two days of presentations, Mulligan will tell delegates some home truths from his own experience of overnight ratings. In the run up to the release of new sales policies by TV broadcasters, this should be of great interest to everyone involved in the trading of television air time.
Mulligan will also be talking about Ireland’s experiences in the move towards the electronic measurement of radio, giving results and conclusions drawn from extensive field testing.
Registration is still open for the symposium. Register online at www.saarf.co.za or contact SAARF on Tel +27 (0)11 463 5340.
