World PR Day

Visibility without credibility is just exposure without influence

Karl Haechler

Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba

Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Robin Fredericks

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Top 10 alternative marketing trends

Drew Neisser, CEO of Renegade Marketing, provided The Wise Marketer with his top 10 alternative marketing trends for 2007 - such as corporate honesty and transparent customer satisfaction! And being environmentally friendly is not-negotiable.

12 Jan 2007

These are Neisser's predictions:

1. Corporate honesty at all costs.

2. Transparent customer satisfaction.

3. Net Promoter Scores.

4. Blog monitors.

5. Niche market mining.

6. Eco-everything.

7. More user-generated content.

8. No more lines.

9. Daring to be digital.

10. Innovation triumphs.

Source: www.jaffejuice.com

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(Left) Bridget von Holdt, founder of Inzalo Consulting and (right) Maria Gergova-Bengtsson, founder and CEO of United Partners Network, have joined forces (Image by @Lesley Svenson, Bizcommunity)

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