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    All the Marketing Excellence Awards winners

    Tony van Kralingen, MD of SAB Limited SA, is the recipient of this year's inaugural Sunday Times Business Times Marketing Excellence Awards' Chairman's Award. The awards were announced at Gallagher Estate, Midrand, last night, Thursday 12 October 2006, having been resurrected after the demise of the Marketing Federation last year. The Marketing Organisation of the Year is Standard Bank South Africa and the Marketing Person of the Year is Michael Joubert of Levi Strauss SA.

    Van Kralingen receives the inaugural Chairman's Award as a first rate marketing professional who now is the executive head of a major-quoted company that distinctly recognises the value and importance of King II and the Triple Bottom Line, and who presides over the affairs of the company at executive level, playing a seminal role in the boardroom.

    Standard Bank won Marketing Organisation as it "embraced the principles of marketing with purpose and clear objectives. It tackled a confusing multi-brand group of businesses and pulled them together to create synergies within the company and a clear understanding of their intent across all stakeholder groups."

    Marketing Person was awarded to Michael Joubert who "has demonstrated a commitment to marketing over many years and across diverse industry sectors. He has a strong sense of marketing international brands within a South African context. He has superior marketing skills, a passion for the discipline of marketing and for the brands that he represents."

    The Marketing Excellence Awards have benchmarked excellence in the industry since 1962. They are back on track this year through the patronage of the Sunday Times and Business Times, other sponsors plus SETA and JSE support. The Marketing Excellence Awards recognise marketing innovation and excellence in individuals, teams or companies. All the details will be carried in the Sunday Times Business Times on this Sunday.

    The winners in the various categories included:

    DIRECT MARKETING EXCELLENCE:
      Flat

    Action Ambro's for Telkom: Surf Anytime

    3D

    Wunderman SA for Landrover

    Digital

    MTN for MTN Football

    Television

    Wundermann for Yogueta Wild Fruits

    Print

    Action Ambro's for Debis Fleet Management

    Customer Relations Management

    Action Ambro's for FNB Homeloans

    Enterprise Relationship Management

    Lesoba Difference for M-Web: M Power

    Alternative Distribution

    Action Ambro's for Action Ambro's

    Integrated

    Joint winners: TBWA Hunt Lascaris for SA FACT (SA Federation Against Copyright Theft) and proximity#ttp for 5FM Lonely Finger

    BRAND MARKETING CAMPAIGN OF THE YEAR:

      Institutions
      Lovelife for Lovelife

      Products and Services

      Grand Prix: FCB South Africa - Johannesburg for Vodacom Meerkat

    SPONSORSHIP MARKETING:

      Most Effective Sponsorship - Large Budget
      Grand Prix and Gold: Exp. Sponsorship for Absa Cup 2006
      Gold: Standard of SA for Standard Bank Gallery & the Picasso and Africa Exhibition

      Most Effective Sponsorship - Medium Budget

      Grand Prix and Gold: Sail Sport and Entertainment for Vodacom Durban July
      Gold: Exp. Sponsorship for Absa Cape Epic 2006
      Gold: Sail Sport and Entertainment For Vodacom Cup

      Most Effective Sponsorship - International

      Gold: MTN for MTN African Cup of Nations 2006
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