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All the Marketing Excellence Awards winners
Van Kralingen receives the inaugural Chairman's Award as a first rate marketing professional who now is the executive head of a major-quoted company that distinctly recognises the value and importance of King II and the Triple Bottom Line, and who presides over the affairs of the company at executive level, playing a seminal role in the boardroom.
Standard Bank won Marketing Organisation as it "embraced the principles of marketing with purpose and clear objectives. It tackled a confusing multi-brand group of businesses and pulled them together to create synergies within the company and a clear understanding of their intent across all stakeholder groups."
Marketing Person was awarded to Michael Joubert who "has demonstrated a commitment to marketing over many years and across diverse industry sectors. He has a strong sense of marketing international brands within a South African context. He has superior marketing skills, a passion for the discipline of marketing and for the brands that he represents."
The Marketing Excellence Awards have benchmarked excellence in the industry since 1962. They are back on track this year through the patronage of the Sunday Times and Business Times, other sponsors plus SETA and JSE support. The Marketing Excellence Awards recognise marketing innovation and excellence in individuals, teams or companies. All the details will be carried in the Sunday Times Business Times on this Sunday.
The winners in the various categories included:
DIRECT MARKETING EXCELLENCE: Flat
Action Ambro's for Telkom: Surf Anytime
3D
Wunderman SA for Landrover
Digital
MTN for MTN Football
Television
Wundermann for Yogueta Wild Fruits
Action Ambro's for Debis Fleet Management
Customer Relations Management
Action Ambro's for FNB Homeloans
Enterprise Relationship Management
Lesoba Difference for M-Web: M Power
Alternative Distribution
Action Ambro's for Action Ambro's
Integrated
Joint winners: TBWA Hunt Lascaris for SA FACT (SA Federation Against Copyright Theft) and proximity#ttp for 5FM Lonely FingerBRAND MARKETING CAMPAIGN OF THE YEAR:
- Institutions
Lovelife for Lovelife
Products and Services
Grand Prix: FCB South Africa - Johannesburg for Vodacom MeerkatSPONSORSHIP MARKETING:
- Most Effective Sponsorship - Large Budget
Grand Prix and Gold: Exp. Sponsorship for Absa Cup 2006
Gold: Standard of SA for Standard Bank Gallery & the Picasso and Africa Exhibition
Most Effective Sponsorship - Medium Budget
Grand Prix and Gold: Sail Sport and Entertainment for Vodacom Durban July
Gold: Exp. Sponsorship for Absa Cape Epic 2006
Gold: Sail Sport and Entertainment For Vodacom Cup