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Marketing & MediaWendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking
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To celebrate the launch of 25 brand new Tuk Tuks, bloggers have been asked to complete 10 challenges within a 3km radius of the Sandton Gautrain Station... But they'll need the help of their followers. Each blogger will be relying on his or her followers to help them get from point A to point B.
Old Mutual has branded the Tuk Tuks with five of its CSI initiatives to help spread awareness. The initiatives are LEAP Science & Maths School, Bulungula Incubator Lemongrass Project, Old Mutual Legends Programme, Wildlands Conservation Trust and the Heiveld Cooperative.
The participants in the challenge are:
Follow @oldmutualsa and the hashtag #SheshaTuks on Twitter. Help your favourite blogger find the answers and they could be rewarding you with R2000 in prizes.