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Five charities benefit from Jacaranda FM's Winter Warmer
Five charities benefitted from Jacaranda FM's Winter Warmer campaign, in partnership with Ingram's. Hanna Charity and Empowerment Foundation, Rotary Club, Beeld Children's Fund, Salvation Army and the Red Cross were each presented with a cheque for R27 570, issued in addition to blankets that were distributed to them during 2012's winter chills. The project made sure that more than 65 000 people sleep warmer this winter.
Commenting on the handover at the studio late last week, GM Kevin Fine said, "We'd like to thank Ingram's in particular for putting its weight behind the campaign and the hundreds of celebrities, the media and especially the companies, schools and individuals who took it upon themselves to collect and donate blankets and cash. Every blanket will make a huge difference to the person that receives one, so I'd like to thank everyone on behalf of the recipients for warming up winter 2012."
A combination of donations from individuals, the Winter Warmer concerts at East Rand Mall and Menlyn Park, the Schools Challenge, the 13-hour Corporate Challenge and Pay It Forward - which was initiated by Jacaranda FM's GM, Kevin Fine - saw thousands of blankets pouring into the various collection points throughout the two-month long campaign.
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