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Kellogg's supports breast cancer group Pink Link
In support of non-profit breast cancer awareness group, Pink Link, Kellogg's Special K is attempting to break the Guinness world record for the world's largest bikini parade on 7 November 2009 at Melrose Arch in Johannesburg. The company will also donate money towards the group.
“As a brand, we understand the importance of assisting women to look and feel good, no matter what their shape or size. We decided to front this initiative to break the Guinness World Record as we believe in the celebration of women and their bodies. It is all about ‘Your Shape, and doing things Your Way'. What better way to celebrate this than by having the confidence to participate in a bikini parade?” remarks Sarah Mansfield, corporate spokesperson Kellogg's South Africa.
“We hope to encourage as many women as possible to participate to break the record of 281 bikini paraders and to raise awareness for a good cause. We will also be on the look-out for five lucky women who, if spotted wearing something red, could be selected to appear in our next Special K TV commercial,” concludes Mansfield.
Event details
Participants can register on 7 November at the Piazza in Melrose Arch from 10-10.30am and the parade will commence promptly at 11am. Entertainment by 5FM DJ's Grant and Anele will take place in the Piazza directly after the parade. For more information visit www.specialk.co.za.
