First Color Run in South Africa uses new ticket technology

This is the first time that the company has supported a large sporting event and it made new developments in online ticketing solutions and event management technology. The collaboration is the first step towards an international partner programme for the UK-based software house.

Advanced audience engagement

Over 8000 tickets were sold using the its platform for the sold-out inaugural event. The company provided the online ticket sales, onsite ticket scanning and crowd flow controls. The event was a success and the organisers now look forward to the next event which will take place in Cape Town.

New features such as team tickets have been developed for the venture into the sporting industry, allowing attendees to register with four or more participants. Organisers are able to capture unique data for all attendees, allowing for advanced audience engagement before, during and after the event.

All-in-one solution

The company's vision is to offer an all-in-one solution for event organisers across a variety of sectors. Starting out in the UK with clients such as nightclub moguls Gatecrasher and befriending the Association of Independent Festivals (AIF), it appointed its first international reseller in South Africa in June 2013. Further opportunities have been identified in Europe and South America.

It harnesses cloud technology to offer the UK's first online system that centralises all event management functions on one platform; from the basic ability to sell tickets, promote events, manage guest list and door entry scanning, to incorporating an online shop, rota management, in venue credit system and cashless payment.

It offers bespoke solutions for all event sectors - music events, festivals, student events, conferences, exhibitions, outdoor activities and sports events.

For more information, go to www.nutickets.com.