Danette Breitenbach new AdVantage editor

20 Feb 2012

Existing deputy editor Danette Breitenbach (@danettefrog44) has been promoted to editor and publishing manager of AdVantage magazine, effective 1 March 2012, Media24 Custom & Business Magazines has announced. Current editor-in-chief Louise Marsland (@Louise_Marsland) will not be returning, following on the birth of her baby daughter in January and her relocation to Cape Town.

Danette Breitenbach, newly appointed editor of AdVantage magazine.

Breitenbach has worked in the magazine industry for 20 years and was an AdVantage contributor for several years before she joined publication's team. Previously, she worked at Primedia Publishing as a publisher and editor, as well as a new business development manager.

"Danette is resourceful and has an in-depth understanding of the B2B publishing environment. We are confident that she and the team will exceed expectations and continue to deliver world class media, marketing and advertising content," says Jacques Breytenbach (@JacquesB24), Media24 Business & Custom Magazines GM, who thanks Marsland for her contribution over the past three years.

Under Marsland's leadership since the beginning of 2009, AdVantage and the team won many editorial and publishing awards in 2010 and 2011 and was named Media24's Best B2B magazine of 2011 at the annual Magazine Excellence Awards. Marsland was also previously editor and editorial director of Bizcommunity.com.

Comments Marsland, "AdVantage is a very successful brand, with a strong legacy in the industry, and this will continue under the new team. I enjoyed my time at the publication and am looking forward to new opportunities and my time with my daughter."

She wishes the AdVantage team all the best going forward.

According to Breytenbach, Media24 wishes Marsland every success in her new endeavours and all the best for the future, too. "I have no doubt that her career will continue to grow from strength to strength," he concludes.