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Recipes of the stars
Media24's family magazine division has launched a TVPlus' Soapie Star Recipes magazine that features 43 South African and international recipes, straight from the dining room tables of top soap stars. Spekko Rice is a partner on this project and each copy of the magazine comes with a free packet of rice.
Willem Breytenbach, publisher of the division, says this is a brand extension that leverages the strength of the TVPlus brand. The division also recently launched TVPlus Puzzles, a bi-monthly magazine filled with 96 games and puzzles.
TV support
In support of the marketing of the magazine, two shows visited it to find out more. Roer! host Tammy-Anne Fortuin and TVPlus test chef Karen Hart prepared some of the soap star recipes on kykNET, on 18 August 2010. On 3 September at 7pm on M-Net, All Access' Mark Bayly spends the day at the magazine's offices to find out more about the recipes and how the magazine was put together.
The magazine is available countrywide at selected retail stores from 1 September at R29.95. Go to m.tvplus.co.za to view its mobile site
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