Internationally, the magazine is six years old and has a circulation of 225 000. Titles are published in the US, Canada, South America, Asia, Australia, Europe, and now South Africa.
The magazine targets not only the serious player, but also the new generation players who have been attracted to poker by ever-present TV and online campaigns and claims to cover all aspects of poker, including on and offline, advice on how to play, coverage of the biggest poker tournaments and what it's like to spend a day with the hottest poker players in South Africa.
Heading up the editorial is Ryan Dreyer, one of South Africa's leading poker players. Contributing writers include SA professionals David Dadic, Ryan Brauer, Jarred Solomon and Darren Thomas.
The magazine is published under licence by The Maverick Publishing Company, which publishes other niche titles such as Muscle Evolutionand Fitness, and is distributed through conventional newsstand channels to all the major lifestyle centres, including major retailers. For more information, go to http://www.bluffmagazine.co.za.
