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MD and publisher Tim Lombard has described The Durban magazine as a luxury and glossy coffee table publication distributed only to exclusive A/B income bracket businesses and private addresses in Durban - encompassing Berea South (Bulwer and Glenwood), Berea North (Musgrave, Essenwood, Windermere, and Morningside), Durban North (Broadway, Athlone, Propect Hall and Umgeni Park), as well as select businesses and retail centres in these areas, including the Point precinct, the city, and Springfield Park.
The focus of The Durban is the rich tapestry of art, architecture, personalities, theatre history and business surrounding these areas. The aim is to entertain, to enlighten, and to enrich the fabrics of the lives of those living and working there, and to highlight and emphasis the exclusive nature of life in one of the most vibrant cities in the country.