Fiona Angelico, Jamms chairperson, says: "A year since South Africa first went into lockdown at the end of March 2020, our industry has learnt a great deal – most notably that it’s in our hands to help prevent lockdowns that threaten our businesses and to keep our guests and staff safe."
There is wide acknowledgement that a return to stricter regulations will be catastrophic for the province’s tourism and hospitality sector. Beyond that threat, is the prospect of a third wave caused by South Africans failing to take the non-pharmaceutical measures like social distancing, staying in ventilated spaces, masking up etc.
"We can all play our part in ensuring that the communities that we serve continue the good work they’ve been doing to comply with these measures to mitigate the spread of Covid, prevent more surges and ensure our industry does not get negatively impacted by more stringent restrictions and further destination reputational damage," adds Angelico.
Jamms calls on all stakeholders in the tourism and hospitality sector, as well as guests and patrons frequenting establishments in the province, to comply with these protocols and do their bit to help keep the sector alive.
"Let’s play our part in keeping South Africa safe, the reputation of our industry intact and our doors wide open," concludes Angelico.
