INDABA 2015 to optimise African tourism business growth

outh African Tourism CEO, Thulani Nzima: "Every single INDABA element must give exhibitors an unrivalled and effective platform to showcase their products and services, and to do business. INDABA belongs to them"

South African Tourism is working to make sure that INDABA 2015 exceeds the business expectations of both exhibitors and buyers.

South African Tourism Chief Executive Officer, Thulani Nzima says: "INDABA is the single biggest platform for African tourism businesses to come and meet global buyer delegates. This tradeshow attracts the cream and the best cross section of the African tourism and travel trade which in turn, attracts the best buyers in the world to INDABA."

INDABA 2015 takes place at the Inkosi Albert Luthuli International Convention Centre, Durban from 9-11 May 2015.

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Over 400 exhibitors have confirmed their places on the tradeshow floor. Applications for the INDABA buyer lounge have opened, and registrations are now open for both hosted- and non-hosted buyer applicants.

The already very useful online diary system will be refreshed to ensure INDABA 2015 delivers an optimal number of exhibitor and buyer connections. INDABA 2014 saw increased use of the matchmaking system, with 4.4 meetings per participant scheduled as opposed to 3.3 meetings per participant in 2013. In 2015, there will be better matching of exhibitor offerings to the individual business interests of buyers. The system will also incorporate search filters to help exhibitors easily and quickly identify buyers of most relevance to them.

Nzima also says: "Every single element of INDABA will give exhibitors an unrivalled and effective platform to showcase their products and services, and to do business. There would be no INDABA if it were not for the exhibitors, and the larger African and South African travel and tourism trade. INDABA belongs to them. This is the biggest team of African trade exhibitors in the world who come to Durban each year to do business."

For more, go to www.indaba-southafrica.co.za