The Entertainer offers smartphone app

The app is available for free download across all app stores (including iTunes, Blackberry and Google Play) and will feature Entertainer offers in both Cape Town and Johannesburg. Consumers who download the app will be able to access and redeem five to eight buy-one-get-one-free trial offers for each city immediately. These initial free offers will be refreshed monthly and users will receive an additional five to eight refreshed offers from different merchants in November and again in December.

"Due to the great success of the Entertainer Cape Town book, we felt it fitting not only to launch in Joburg, but also to launch in mobile format too - offering both Cape Town and Joburg consumers the option to trial it for free," said Donna Benton, CEO of the Entertainer.

Offers are redeemable immediately

Serving the instant-gratification market of today's era, the offers are redeemable immediately, once downloaded. "Consumers will be able to browse offers based on location and merchant, making total sense since the smartphone is utilised for practically everything nowadays," Benton continued. "Not only will you be able to see an image and description of the merchant outlet in question, you'll also be able to redeem your offers directly from your phone - no muss, no fuss!"

In order to redeem your offer when at a merchant, a four-digit PIN associated with your account is required to be entered, upon which the merchant then enters a four-digit PIN associated with his account. Quick and easy, with no hassle of carrying paper vouchers in your wallet or, even worse, forgetting your vouchers at home.

For information on the app and the offerings within your city, go to www.theentertainerafrica.com/jozie and www.theentertainerafrica.com/capetown. Alternatively, the app is available directly on the iTunes app store, Google Play, and BB World.

For more, go to www.theentertainerme.com.