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2019 AMARA Media Recruitment Award winners
Eben Gewers, head of Advertising at Arena Holdings (formerly Tiso Blackstar) says: “The AMARA's are an opportunity for the industry to acknowledge the considerable dedication of professionals working in the recruitment industry, and the challenges they regularly overcome. Securing the best talent for their clients is paramount, and where the value of print advertising to promote exciting employment opportunities cannot be underestimated.”
The judging panel, comprising Ross Mengel (Director, DMA Group), Dr Kgomotso Kasonkola (Senior Director: Human Resources at University of the Witwatersrand), Muguette Crozier (Digital Art Director of The Riverbed Agency), and Zandile Nzalo (CEO of Zanenza Holdings), shortlisted print advertisements to five finalists for the Best Creative Recruitment advert in the Private, Public and Education sectors respectively.
Voting for the category winners was then opened up online, for input from the public and other industry professionals.
The AMARA winners for 2019 are:
Best Recruitment Advertising Agency
Winner – Ultimate Recruitment Solutions
1st runner-up – Whoodoo Media and Advertising
2nd runner-up – Human Communications
Best Newsprint Creative: Private Sector
Winner – Human Communications for South 32 Rock Engineer
1st runner-up – Human Communications for AIDC - Call for applications
2nd runner-up – Siyafika Communications for LEDA - New Era Life
Best Newsprint Creative: Public Sector
Winner – Human Communications for World AIDS Day
1st runner-up – Ebony & Ivory for IDC - Presidential Infrastructure
2nd runner-up – Siyafika Communications for Government Employees Pension Fund (GEPF)
Best Newsprint Creative: Education Sector
Winner – Gear Advertising for St Andrews Operations Manager
1st runner-up – Gear Advertising for Sol Plaatjie University - Vice Chancellor
2nd runner-up – Human Communications for University of Johannesburg - Is 4.0 the demise of childhood?
The Publisher’s Award went to Duduzile Ntuli of Basadzi, while Siyafika Communications was the recipient of the Rising Star Award. This was the first year that the Innovation and Multiplatform Award was made – joint recipients were Ebony & Ivory, and Jonti Tenders.