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Eben Gewers, head of Advertising at Arena Holdings (formerly Tiso Blackstar) says: “The AMARA's are an opportunity for the industry to acknowledge the considerable dedication of professionals working in the recruitment industry, and the challenges they regularly overcome. Securing the best talent for their clients is paramount, and where the value of print advertising to promote exciting employment opportunities cannot be underestimated.”
The judging panel, comprising Ross Mengel (Director, DMA Group), Dr Kgomotso Kasonkola (Senior Director: Human Resources at University of the Witwatersrand), Muguette Crozier (Digital Art Director of The Riverbed Agency), and Zandile Nzalo (CEO of Zanenza Holdings), shortlisted print advertisements to five finalists for the Best Creative Recruitment advert in the Private, Public and Education sectors respectively.
Voting for the category winners was then opened up online, for input from the public and other industry professionals.

The Publisher’s Award went to Duduzile Ntuli of Basadzi, while Siyafika Communications was the recipient of the Rising Star Award. This was the first year that the Innovation and Multiplatform Award was made – joint recipients were Ebony & Ivory, and Jonti Tenders.