Toy stores offer rewards for recycling

2 Feb 2012

Toys R Us and Reggie's have launched an environmental campaign, Go Green, to encourage their customers to dispose of their batteries responsibly and avoid throwing them into their dustbins. Batteries contain toxic chemicals and heavy metals which contribute to soil contamination and water pollution.

The Go Green campaign encourages customers to bring in any old batteries (regardless of brand or quantity) to their closest store, deposit them in the recycling dispenser and receive a 10% discount on a new pack of Reggie's or Toys R Us batteries.

"Our business has a high usage of batteries in the toys we sell so we felt it is important to promote recycling and the correct disposal of these batteries as our contribution to a healthier environment," said Toys R Us South Africa and Reggie's director Issy Zimmerman.