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Chicken Licken bravely debones a rare phobia with their latest campaign
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The Go Green campaign encourages customers to bring in any old batteries (regardless of brand or quantity) to their closest store, deposit them in the recycling dispenser and receive a 10% discount on a new pack of Reggie's or Toys R Us batteries.
"Our business has a high usage of batteries in the toys we sell so we felt it is important to promote recycling and the correct disposal of these batteries as our contribution to a healthier environment," said Toys R Us South Africa and Reggie's director Issy Zimmerman.