4th SAARF One-Day Media Research Symposium

To be held on Wednesday 8 October 2003 at Crowne Plaza, Sandton, Corner of Grayston Drive & Rivonia Road, Sandton

This is the fourth annual SAARF One-Day Media Research Symposium being held by SAARF to provide all stakeholders from the advertising, marketing, media and research industries the opportunity to be informed by leading international experts in the field of Media Audience Research, of the latest worldwide developments and trends.

Again speakers from all over the world have been invited to present papers on subjects that are of importance to us in South Africa, thereby helping us to understand better how other countries are coping with the complexities of media audience and product measurement in an increasingly fragmented market.

Keynote speaker will be Tony Jarvis, senior vice president and director of the Strategic Insights Group at Grey Global Group's Mediacom in the United States, where he is widely known in the media research community as 'Mr. Fusion'. He will present two papers, one on media optimizers and one on the future of media research measurement methodologies. He will be supported by other renowned speakers, including the first African to present a paper at the Symposium, Tendai Mhizha, CEO of Research International Zimbabwe, who will speak on 'The use of LSMs in Africa'. Tendai recently completed a Masters degree on LSMs and is currently enrolled for a PhD on the same topic.

Other interesting topics that will be addressed are statistical fusion, the challenges of TV measurement in the light of new technological developments, the electronic measurement of Outdoor and Radio and from Poland, an interesting paper on their readership survey.

Invited overseas guests are, Tony Jarvis and Ian Garland from the USA, Lothar Hannen from Germany, Jan Kujawski from Poland, Tendai Mhizha from Zimbabwe, and Paul Baynton from the UK.

REGISTRATION

Please register at http://www.saarf.co.za under SAARF SYMPOSIUM.

Please note that the registration fee does not include hotel accommodation - hotel accommodation must be arranged directly with Crowne Plaza, Sandton, South Africa, PHONE: 27 11 783-5262 FAX: 27 11 783-5289.

Registration fee for 8 October 2003: R 1 695 (VAT included)
(Includes full day conference attendance for 8 October 2003, as well as tea/coffee, lunch and cocktails.)

CANCELLATIONS AND PAYMENT

For your convenience payment can be made directly into SAARF's bank account.

Details are: South African Advertising Research Foundation, Nedbank, Sandton City, Branch code 197005, Account Number: 1970.211865.

Kindly fax your deposit slip as proof of payment to SAARF on Fax: +27 11 463-5010.

Cancellations will only be accepted if received in writing by SAARF, and then the following conditions will apply:
- Before 19 September 2003 - 50% refund
- On or after 19 September 2003 - no refund

FULL PAYMENT BEFORE OR ON MONDAY 29 SEPTEMBER 2003 IS A CONDITION FOR PARTICIPATION.

EARLY REGISTRATION IS ADVISABLE AS SPACE IS LIMITED!

SAARF RESERVES THE RIGHT TO MAKE CHANGES TO THE PROGRAMME AS DICTATED BY THE AVAILABILITY OF SPEAKERS OR DUE TO ANY OTHER CIRCUMSTANCES.