[Biz Online Insights] SONA 2016

The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users.

Who better to ask then, to glean insights into the local online population?

© Antony McAulay – 123RF.com

With last week's State of the Nation Address (SONA) dominating social media, we wanted to find out whether the average South African watched President Zuma's address live on TV as well as all the reaction on social media.

Overall the response was 'yes', with respondents stating they watched both on TV and through social media, with more of the youth (aged 18 to 34) selecting this option.

You can browse the results in the following SlideShare, which shows the 300 targeted responses, with additional quota control of sample according to age group, gender and province summary, in order to be nationally representative of the general South African adult online population:

Were your viewing habits similar? Share your thoughts in the comments section below and click here for a reminder from Louise Marsland on just how SONA was trending this year.