Could the wrong price flatten Apple's tablet?

As the Apple tablet rumor frenzy blows way past the level of a fever pitch, I'm starting to reconcile myself with the notion that we may - within a few weeks - finally hear from Apple. The company is widely expected to make a public announcement on 27 January 2010 or so, though again, the expectation isn't due to Apple, it's due to a report stating the company has rented a stage at the Yerba Buena Center for the Arts in San Francisco.