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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 13 hours


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×The new handset is not competing with its rivals O2 and Orange on price for the smartphone, leaving Tesco Mobile as the only network to offer the device for a cheaper price. Tesco Mobile released the handset in December 2009. At the time, Stuff Magazine's editor Fraser MacDonald predicted its 12-month iPhone tariffs could prove to be its most popular offer.
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