Where there's a web, there's a way: A business guide to getting social

Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she's also used just about every Web-based tool there is to run her own various startups. With five full-time staff members, she has become a well-seasoned user of blogs, wikis, collaboration tools and just about any other free or low-cost service she can leverage.

"What's interesting about Web 2.0 is that it gives you access to markets [a small-business owner] couldn't normally reach," Gilroy told the E-Commerce Times.

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