Gaming in mobile motion

The announcement sees Sony Ericsson putting gaming at the heart of this latest phone release. Targeted firmly at a youth audience, this pocket slider phone with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, with the results visible straightaway on the 2" screen. Using advanced motion sensor technology, the phone can, for example, follow the actions to imitate bowling or casting a fishing line.

“Gaming is no longer something you do on your own. It's about having fun with your friends and interacting with the game,” says Sven Totté, head of product marketing at Sony Ericsson. “We have used motion sensor technology before in our phones and integrating it into gameplay is a natural progression.”

Although the F305 offes up to 8 hours of gameplay, there is now also a back-up with the Power Pack CPP-100 for the serious gamer. The back-up pack can be attached it to a keyring and when needed, simply plug it into the phone for an instant battery power boost.

The new F305 with Motion Gaming

Entertainment on the move:

• Motion Gaming with three preloaded motion games: “Bowling”, “Bass fishing” and “Jockey”
  
• Additional motion games developed by Gameloft™ plus 50 more 2D and 3D games available for download at PlayNow
  
• Loud stereo speakers for an enhanced gaming experience or share the latest music with friends
  
• Horizontal game play and dedicated gaming keys
  
• 2.0 megapixel camera and Bluetooth™ - a complete media experience
  
• Mediaplayer with TrackID to source that song title
  
• Expandable memory - Memory Stick Micro™ (M2™) slot
  
• Style-up™ covers - change the look of the phone with two covers to choose from in-box

The phone will be available in Polar White and Mystic Black at selected cellular outlets from September 2008 onwards. It will be a Quad-Band EDGE phone supporting 850, 900, 1800 and 1900 frequency bands.

Power Pack CPP-100 will be available from selected cellular outlets in form September 2008 onwards.